Want a personalized shoutout from one of college football's most recognizable voices? Now you can get it—for a price.

Kirk Herbstreit, the former Ohio State quarterback turned ESPN and Amazon Prime NFL analyst, announced Monday that he's officially on Cameo. Fans can now request custom videos from Herbie for $199 a pop. That's a premium price even by celebrity standards, but the package includes a potential bonus: his golden retriever, Peter, might pop in for a cameo of his own.

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Herbstreit broke the news on X, writing, “Hi! I’m now available on @BookCameo! If you’re looking for a Father’s Day shoutout, a birthday, a pick up me up for someone, whatever you got, let me know on Cameo. You never know but Peter might even make a ‘cameo’ himself in my video for you. Looking forward to seeing what you have for me!”

The announcement comes as Herbstreit continues to expand his media footprint. He's a staple on ESPN's college football coverage and also calls NFL games for Amazon Prime Video. His move into the personalized video space follows a trend of sports figures monetizing their fame directly, much like the recent Patrick Mahomes OTA video that sparked comeback buzz.

According to Cameo's description, Herbstreit's videos average about two minutes. The platform encourages fans to get creative with requests—mentioning inside jokes, asking for words of wisdom, or even incorporating catchphrases. The service is marketed for milestones like birthdays, anniversaries, weddings, and bachelor parties.

At $199, Herbstreit sits among the pricier sports figures on the app. But for fans who've followed his career from Ohio State to the analyst desk, it's a chance to get a personal touch from a legend. And if Peter the golden retriever makes an appearance, that's a bonus that money can't buy—well, actually, it can.

The move also highlights how athletes and broadcasters are finding new ways to connect with fans outside traditional media. In a world where Angel Reese's shooting form can go viral in seconds, a personalized video from a beloved analyst feels like a throwback to a more personal era of fandom.

Herbstreit's Cameo launch is likely to be popular among Ohio State alumni, college football enthusiasts, and anyone who wants a unique gift. Whether you're looking to surprise a die-hard Buckeyes fan or just want a pep talk from a sports icon, Herbie's got you covered—for $199.