Get ready for a Super Bowl like never before. When the big game kicks off on February 14, 2026, Spanish-speaking fans in the U.S. will have not one, but two dedicated broadcasts to choose from. ESPN announced a groundbreaking partnership with TelevisaUnivision to deliver separate Spanish-language telecasts of Super Bowl 61, marking a major leap in the NFL's outreach to Hispanic audiences.
This is the first time ESPN will air the Super Bowl, and they're pulling out all the stops. Alongside the flagship English broadcast on ESPN and ABC, ESPN Deportes will produce its own Spanish feed. Meanwhile, TelevisaUnivision will offer a distinct Spanish-language presentation, giving viewers more options than ever before. The move underscores the growing influence of Hispanic sports fans, a demographic that has shown explosive interest in the NFL in recent years.
A Record-Breaking Audience
The decision to expand Spanish-language coverage isn't coming out of left field. Last season, Telemundo set a new record by averaging 3.3 million viewers for Super Bowl 60, the highest-ever for a Spanish-language broadcast in the U.S. Across all platforms—including NBC and Peacock—nearly 125 million people watched the Seattle Seahawks' victory over the New England Patriots. Those numbers made it clear: Hispanic viewers are a force to be reckoned with.
“Hispanic audiences bring an unmatched energy and passion to the sports they love, and their fandom for the NFL has grown significantly,” said Olek Loewenstein, president of sports at TelevisaUnivision. “We’re excited to be teaming up with ESPN to deliver the Super Bowl to Hispanic America — elevating the viewing experience with coverage that connects, in-culture and in-language.”
ESPN's Big Debut
This season also marks a historic first for ESPN, which will broadcast the Super Bowl for the very first time. The English feed will feature the familiar voices of Joe Buck and Troy Aikman, but the network is equally focused on serving the Spanish-speaking community. Oscar Ramos, vice president of digital content and ESPN Deportes, emphasized the network's commitment: “We’re pleased to collaborate with TelevisaUnivision to expand access to Super Bowl LXI for Spanish-speaking fans across the U.S. ESPN Deportes has a long history of serving NFL fans in the Hispanic community, and presenting Super Bowl LXI through multiple Spanish-language telecasts builds on that commitment.”
Eleven years ago, FOX Deportes broke new ground by becoming the first network to air the Super Bowl in Spanish in the United States. Since then, Spanish-language broadcasts have become a staple of the event. This year's dual approach takes that legacy a step further, offering distinct perspectives and commentary from two major networks.
What This Means for Fans
For Hispanic viewers, the choice is simple: tune into ESPN Deportes for its established NFL coverage, or switch to TelevisaUnivision for a fresh take. Both broadcasts promise to deliver the same high-energy action, but with unique cultural touches and commentary teams that resonate with different segments of the audience.
The NFL's push to engage Hispanic fans isn't limited to the broadcast booth. The league has been investing in grassroots programs and digital content aimed at Spanish-speaking audiences. This dual-broadcast strategy is the latest example of that commitment, and it's paying off. With more than 60 million Hispanic people living in the U.S., the potential for growth is enormous.
As the countdown to Super Bowl 61 begins, one thing is clear: the game is getting bigger, bolder, and more inclusive. Whether you're watching in English, Spanish, or both, this year's Super Bowl promises to be a celebration of football and culture. And for those who want to dive deeper into the NFL's evolving landscape, check out Roger Goodell's playful jab at Joe Buck during ESPN's Super Bowl ad, which set the tone for the network's ambitious plans.
