Wimbledon has long been the stuffy, white-clad cousin of the tennis Grand Slam family—more champagne and strawberries than the rowdy vibes of the U.S. Open or Australian Open. But that didn't stop Miami influencer Alix Earle from striding onto the grounds in an outfit that has the internet buzzing.
Earle, who boasts millions of followers across Instagram and TikTok, shared her Wimbledon look with fans: a low-cut dress that she described as making her feel like a princess. The post, which included a tennis ball emoji and a fairy emoji, quickly went viral—but not for the reasons she might have hoped.
“This is not for Wimbledon Alix 😭,” one fan commented, a remark that racked up over 22,000 likes. Others piled on, with comments like “You look like you are going for tea not tennis” and “Your stylist did you dirty. Not Wimbledon at all.” One fan even joked, “It’s not Bridgerton it’s Wimbledon 😂🤣.”
The backlash was swift, but Earle wasn't about to let the critics win. She fired back on Instagram with a new caption: “Off to Bridgerton .. I mean Wimbledon.” The move earned her some respect, with one fan writing, “The caption is so good hahahaha 🤏🏼🤏🏼,” and another adding, “Gorgeous girl !!!”
This isn't the first time a player or attendee has sparked debate over Wimbledon attire. The All England Club has strict dress codes for players, but spectators have more leeway—though the unwritten rules of “Wimbledon appropriate” fashion still carry weight. Earle's bold look echoes the recent Marta Kostyuk's flawless white dress that stole the spotlight, but in a very different way.
Meanwhile, the tennis action continues on the courts, with semifinals approaching on both the men's and women's sides. The tournament has already seen its share of drama, including Novak Djokovic taking aim at Jannik Sinner over roof drama and the crowd turning on Sabalenka after a classless move.
For Earle, the fashion faux pas might just be a blip in her social media feed. She's clearly reading the comments—and enjoying the back-and-forth. As one fan put it, “Oh she be reading the tik Tok comments 😭😭😭😭.” Another simply said, “London looks good on you.”
Whether you think her dress was a miss or a hit, one thing's for sure: Wimbledon's style stakes are as high as the tennis itself. And with Djokovic defying age in a historic epic, this year's tournament is serving up plenty of conversation—both on and off the court.
