Johnny Manziel, the former college football phenom whose career took a sharp detour, is about to try something entirely different: boxing. The 2026 Heisman winner will make his ring debut later this month, facing off against comedian Bob Menery in a headline bout that promises to draw plenty of eyeballs.

The fight is set for May 23 at the UFC APEX in Las Vegas, serving as the main event for Brand Risk Promotions’ 14th live event. The organization announced the matchup on Wednesday, confirming that the card will be streamed across multiple platforms including YouTube, Twitch, TikTok, Kick, and X. For Manziel, it’s a chance to reinvent himself in a sport that has increasingly become a second act for former NFL players.

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Manziel isn’t the first ex-pro to step into the squared circle under the Brand Risk banner. Last year, former Pro Bowl running back Le’Veon Bell fought and defeated Supah Hot Fire, proving that combat sports can offer a compelling post-football path. Other notable NFL names like Greg Hardy, Frank Gore, and Adrian Peterson have also tried their hand at fighting, with varying degrees of success.

For Manziel, this debut is more than just a publicity stunt. It’s the latest chapter in a story that has seen him rise to the pinnacle of college football, only to see his professional dreams unravel. After winning the Heisman Trophy as a freshman at Texas A&M in 2012—becoming the first freshman ever to do so—Manziel became a household name. His electric play and larger-than-life personality made him a cultural icon, but his NFL tenure with the Cleveland Browns was marred by struggles with preparation, off-field controversies, and substance abuse. He started just a handful of games before being released in 2016.

In recent years, Manziel has been open about his battles with mental health and addiction. He attempted comebacks in the CFL and the Alliance of American Football, but nothing stuck. Now, at 33, he’s hoping boxing can provide a new competitive outlet—and perhaps a fresh start.

“I’ve always loved competition, and this is a different kind of challenge,” Manziel said in a statement. “I’m ready to put on a show for everyone watching.”

His opponent, Bob Menery, is known more for his comedy than his punching power. The internet personality has no boxing experience, making this an intriguing matchup of two novices. Still, the fight has generated buzz, especially among fans who remember Manziel’s college football heroics and wonder if he can channel that same magic in the ring.

The event will also feature a full undercard, though details on other bouts remain under wraps. For Brand Risk Promotions, this is a chance to capitalize on Manziel’s name recognition and draw a crossover audience from sports and entertainment.

Whether Manziel can find redemption in boxing—or just another headline—remains to be seen. But one thing is certain: when the bell rings on May 23, all eyes will be on Las Vegas.