Lexie Hull isn't just making moves on the basketball court—she's building a business empire. The Indiana Fever guard is stepping into the world of professional sports ownership, joining the investor group for the LOVB San Francisco volleyball franchise set to launch in 2027.
This major announcement comes hot on the heels of another personal venture: the launch of her cosmetics brand, Forta. Hull created the line specifically for active women, with products like a 'Lock & Go Setting Spray' designed to withstand the rigors of athletic performance. "It's a makeup brand built for the active consumer," Hull explained. "Built for people like me who play sports, built for people who are businesswomen. It's been really fun to have something that I'm really passionate about outside of the court."
A Full-Circle Moment in the Bay
For Hull, the investment in San Francisco's professional volleyball future is a meaningful homecoming. The former Stanford standout expressed deep connection to the Bay Area community. "I'm incredibly excited to join the LOVB SF ownership group," Hull said in a statement. "The Bay Area has always held a special place in my heart from my time at Stanford, so this feels really full circle. To now be part of building something meaningful in a community that gave me so much is truly special."
League One Volleyball, which launched its inaugural season in 2025, represents the growing professionalization and investment in women's sports. Hull's move mirrors a trend of athletes seeking ownership stakes, a path famously pursued by legends like LeBron James, though his NBA ownership ambitions have faced significant hurdles.
Perfect Timing on the Court and in the Ledger
The business news coincides with a potentially lucrative moment in Hull's WNBA career. She's set to become a restricted free agent just as the league's salary cap is poised for a significant jump to $6 million for the 2026 season. Coming off a season where she averaged 7.2 points per game and shot 36.7% from three-point range for the Fever, her timing couldn't be better.
Hull's week of headlines—from cosmetics CEO to sports team owner—showcases the modern athlete's expanding role. It's a stark contrast to stories of fractured relationships between players and ownership in other leagues, highlighting a more collaborative and entrepreneurial model.
Her dual ventures also reflect a broader cultural moment where women's sports and female athletes are commanding more investment and attention across the board, from the volleyball court to the boardroom. This shift is evident in other sports as well, with figures like Ivanka Trump joining high-profile FIFA projects and legacy families in sports like the Tisches planning generational transitions of ownership.
As for her future in Indiana, that remains an open question. The Fever must now decide whether to match any offer for their sharpshooting guard. Meanwhile, Hull's focus is split between perfecting her jump shot and building her brands, proving today's athletes are as savvy with a spreadsheet as they are with a playbook.
