Remember the summer of 2014, when social media feeds were flooded with videos of people dumping ice water on their heads? The ALS Ice Bucket Challenge became a global phenomenon, raising millions for research. Now, former NFL star Chris Johnson is bringing it back to reignite awareness for the disease he's battling.
Johnson, the electrifying running back known for his 2,000-yard season, took to X on Wednesday to kick things off. But it was his daughter who issued the first challenge, calling out her family and LeBron James to participate. While we're still waiting to see if the basketball icon takes the plunge, another NFL legend stepped up quickly.
Marshawn Lynch, the former Seattle Seahawks running back famous for his "Beast Mode" persona, accepted the challenge with enthusiasm. On Instagram, Lynch shared a video where he expressed "love and respect" for Johnson before having a friend douse him with ice water. It's a powerful show of solidarity from one running back to another, as both rose to fame around the same era.
The original Ice Bucket Challenge in 2014 was a viral fundraising juggernaut. Participants dumped ice water on themselves, donated to ALS research, and nominated others to do the same within 24 hours. The campaign raised over $115 million in the U.S. alone, funding research that led to discoveries like the NEK1 gene and advancing clinical trials. It also transformed public awareness of ALS, a disease that had long been overlooked.
Johnson's revival comes as he faces his own battle with ALS, a progressive neurodegenerative disease. His diagnosis has sparked conversations about the link between football and the condition, with some critics questioning how the NFL handles such risks. Recently, Michael Strahan faced backlash for sidestepping that connection during an interview with Johnson.
The challenge's return also highlights the ongoing need for funding and awareness. While the original campaign was a milestone in social media fundraising, the fight against ALS continues. Johnson's effort aims to remind people that the cause still matters, a decade later.
Fans have rallied behind Johnson, with many calling for the Tennessee Titans to retire his No. 28 jersey. Titans fans are demanding that honor, reflecting the deep respect for a player who once set the NFL ablaze with his speed and agility.
As more celebrities and athletes are nominated, the Ice Bucket Challenge could once again sweep social media. Johnson's courage in reviving it, while facing his own health struggles, is a testament to his resilience. Whether you're a sports fan or just someone who remembers the viral sensation, this is a chance to support a vital cause.
