The NFL has officially crowned a new king of the Super Bowl halftime show. In a historic announcement, the league confirmed that Bad Bunny's electrifying performance at Super Bowl 60 has set a new global benchmark, becoming the most-watched halftime spectacle in the event's storied history.
A Record-Shattering Performance
The Puerto Rican global superstar didn't just take the stage at Levi's Stadium in Santa Clara; he captured the attention of the planet. The NFL revealed that Bad Bunny's show amassed a staggering over 4.1 billion views globally, a first for any halftime performer. This monumental figure, announced by the league on March 2, represents a seismic shift in the cultural impact of the Super Bowl's intermission entertainment.
While the selection of Bad Bunny sparked some pre-game controversy, including notable criticism, the viewership numbers tell a definitive story of overwhelming success. The performance transcended traditional broadcast metrics, leveraging global digital platforms to achieve an unprecedented reach.
Beyond the U.S. Broadcast Numbers
The record becomes even more impressive when examining the detailed ratings. During the live U.S. broadcast on NBC and its streaming partners, the halftime segment from 8:15 to 8:30 PM ET drew an average of 128.2 million viewers. This placed it as the fourth-highest rated halftime show in U.S. television history, trailing performances by Kendrick Lamar, the legendary Michael Jackson, and Usher.
However, the true history was made in the cumulative global consumption. The "4.1 billion views" metric encompasses worldwide streaming, social media clips, and international broadcasts, illustrating Bad Bunny's immense international pull and the NFL's expanding global footprint. The league shared the official confirmation via a statement from Roc Nation, its halftime show curation partner, on social media platform X.
Redefining Halftime History
This announcement solidifies Bad Bunny's performance as a landmark moment. It wasn't merely a concert interlude; it was a global event that drew audiences from every corner of the world. The achievement marks a significant milestone for both the artist and the NFL, capping off the 2025 season with a demonstration of sports and music's combined power.
The record-breaking show provides a new blueprint for what a halftime performance can achieve in the digital age. It moves beyond Nielsen ratings to account for the fragmented, global way audiences now consume content. Bad Bunny's blend of Latin trap and reggaeton, coupled with his massive worldwide fanbase, proved to be the perfect formula for shattering previous benchmarks.
Congratulations are indeed in order for Bad Bunny. He didn't just perform at the Super Bowl; he rewrote its record books, proving that the biggest stage in American sports can also be the launching pad for a truly worldwide phenomenon. The bar for future halftime performers has been raised to a stratospheric new level.
