Joe Rogan has been a fixture in the UFC for nearly three decades, and despite mounting pressure from outside forces, the promotion has no plans to part ways with its iconic commentator. UFC president Dana White recently revealed that he's faced calls to fire Rogan, but he's shut them down unequivocally.
Rogan first joined the UFC in 1997 as a backstage interviewer, later transitioning to a color commentator in 2002. Since then, he's become one of the most recognizable voices in mixed martial arts, helping the sport reach a mainstream audience. But his role as host of the wildly popular "Joe Rogan Experience" podcast has also made him a lightning rod for controversy.
During the pandemic and recent presidential elections, Rogan faced backlash for hosting guests with controversial views and discussing hot-button topics. Some media outlets and online critics called for consequences, and according to White, those calls included demands from sponsors to fire Rogan.
"I've had people call — whether it's sponsors or whoever — and say, 'Hey, you got to do this to Rogan,'" White said on the "Founders" podcast. "And I'm like, 'Don't ever [expletive] call me; who the [expletive] are you to call me and tell me who I'm going to fire or do whatever to?'"
White didn't mince words about Rogan's value to the organization. He emphasized the commentator's deep knowledge of martial arts and his willingness to address controversial topics. "This is the [expletive] guy I need right here," White added. "I need him to do commentary — he's educated on martial arts, he's not afraid to talk about controversial [expletive] — this is my guy."
Rogan's role in the UFC has been instrumental in the league's growth. His ability to break down complex techniques and his genuine passion for the sport have made him a fan favorite. But his podcast has also sparked debates about free speech and responsibility, especially when he hosts figures like those criticized for their White House attire.
Despite the outside pressure, White made it clear that Rogan's job is secure. "Nothing is happening to Joe Rogan," he said. The UFC's loyalty to Rogan reflects a broader trend in sports where organizations stand by key figures despite external criticism. For instance, recent comments by Tim Brando about Lane Kiffin show how strong opinions can stir debate in the sports world.
Rogan's influence extends beyond the octagon. His podcast has become a cultural phenomenon, and his recent political shifts, such as withdrawing support for Donald Trump over Iran conflict, have kept him in the headlines. But for the UFC, his value remains undeniable.
White's unwavering support sends a clear message: Rogan is a core part of the UFC family, and no amount of pressure will change that. As the league continues to grow, fans can expect to hear Rogan's voice for years to come.
