Paige Spiranac has built one of the most powerful platforms in golf, and she's using it to shine a light on someone else. The social media superstar told her millions of followers this week that she's found their new favorite golfer — sports broadcaster and media personality Emma Carpenter.
Spiranac, who played college golf at Arizona and San Diego State, has become a household name with over 4 million Instagram followers and millions more across X, TikTok and YouTube. Instead of keeping the spotlight to herself, she's bringing Carpenter along for the ride.
Spiranac's Endorsement
In a post announcing the latest episode of her "Hot Birds" series, Spiranac didn't hold back her enthusiasm. She called Carpenter "beautiful and talented" and predicted her audience would quickly fall for the rising star. "Two blondes are always better than one," she teased, adding that she had a feeling Carpenter would become her fans' next favorite follow.
It's a classic move from Spiranac, who has never been shy about taking on critics or speaking her mind. But this time, the message is all about lifting someone up.
Who Is Emma Carpenter?
Carpenter is a sports broadcaster and media personality with a growing following of her own — more than 100,000 on Instagram. That number could explode now that Spiranac has put her name in front of a massive audience. Carpenter also has some serious golf-world credibility, including a memorable photo with Tiger Woods that shows she's already rubbing elbows with the sport's biggest names.
She's also landing brand partnerships as her profile climbs, and the Spiranac seal of approval should only accelerate that momentum.
Growing the Game Together
Spiranac has become the undisputed queen of golf content on social media, but what sets her apart is her willingness to share the stage. By featuring other women in her content, she's helping grow the game — especially on the women's side — in a way that few others in her position would even attempt.
Not everyone with a platform that big would hand over the mic. Spiranac is doing it anyway, and that's a win for golf fans everywhere.
Whether Carpenter becomes a household name overnight or steadily builds her audience, one thing is clear: Spiranac's fans now have a new name to know. And if her track record is any indication, they'll be hearing plenty more from Emma Carpenter.
