In a move that has the sports world buzzing, Manchester United has reportedly agreed to a historic partnership with Amazon Prime Video for an All Or Nothing documentary series. The deal, which shattered previous records for soccer club documentaries, will see cameras rolling throughout the 2026-27 campaign, offering fans a never-before-seen look behind the curtain of one of the planet's most iconic sports brands.
The Red Devils had originally declined a similar offer just last year, but the wait appears to have paid off handsomely. According to reports, the financial terms of this agreement set a new benchmark for any documentary involving a professional soccer team, eclipsing the figures from previous All Or Nothing installments featuring rivals like Arsenal, Tottenham, and Manchester City.
Unprecedented Access to Old Trafford and Carrington
Amazon's cameras will have the run of the club, capturing everything from the electric matchday atmosphere at Old Trafford to the day-to-day grind at the state-of-the-art Carrington Training Complex. The series promises an intimate look at the inner sanctum, including the dressing room, training sessions, and the personalities that drive the team.
Manchester United's chief communications officer, Toby Craig, framed the decision as a chance to connect with a global fanbase on a deeper level. “Now is the right time to open our doors, so that for the first time our fans around the world can see behind the scenes of a club which means so much to so many people,” Craig said in a statement. “This documentary will showcase Manchester United’s unique people, ambition and culture; from the iconic atmosphere at Old Trafford to the work that goes on behind the scenes every day at Carrington. We will share some of the stories of this historic club both with our fans and new audiences around the world as we compete at the highest level, both domestically and in the Champions League.”
The timing couldn't be better for United, who are looking to build on a 20-11-7 record in the Premier League standings. With the documentary set to air in 2027, the club will be under the microscope as it chases silverware on multiple fronts.
This news comes amid a broader trend of sports franchises leveraging media deals for massive revenue. Earlier this year, USMNT's record-breaking win over Paraguay shattered viewership records on Fox, highlighting the growing appetite for soccer content. Similarly, the NBA Finals Game 3 smashed a 28-year ratings record with 23.8 million viewers, proving that live sports and behind-the-scenes access are a winning combination.
The deal also underscores the financial firepower of streaming giants like Amazon, which are increasingly willing to invest heavily in exclusive sports content. Last year, United reportedly walked away from an offer worth upwards of $14 million for access to the 2025-26 season. By holding out, the club has now secured a record-breaking package that reflects its immense global appeal.
For fans, the documentary promises to be a treasure trove of drama, emotion, and raw insight into what makes Manchester United tick. As the club prepares to welcome the cameras, the world will be watching — and the price tag proves just how valuable that audience is.
