Get ready for a World Cup broadcast like no other. Fox Sports is joining forces with the beloved children's show Sesame Street to inject some playful, educational energy into its 2026 FIFA World Cup coverage.
The collaboration, announced Tuesday, will weave iconic characters like Count von Count, Oscar the Grouch, and Grover into special segments designed to entertain and inform viewers of all ages. It's a move that aims to turn the tournament into a family-friendly event beyond the pitch.
What to Expect from the Sesame Street Segments
Fox Sports has outlined several creative bits. Count von Count will host a segment called "The Count Down," likely tallying goals, stats, or match facts. Oscar the Grouch will bring his signature grumpiness to "Trash Talk," offering a humorous take on the game's ups and downs. Meanwhile, Grover will step into the announcer's booth for "Broadcaster Bootcamp," learning the ropes of soccer commentary from Fox's seasoned team.
This isn't Sesame Street's first sports rodeo. The show previously partnered with the U.S. Olympic Committee for the 2014 Sochi and 2024 Paris Games, proving its knack for blending education with athletic competition.
Zac Kenworthy, Fox Sports VP of Production, expressed excitement in a release: "We couldn't be more excited to be working with one of the most adored children’s franchises in the world for FIFA World Cup 2026. By collaborating with Sesame Street, we’re adding a fun and educational element that brings families together around the Fox Sports viewing experience."
A Sesame Workshop representative echoed that sentiment, saying, "The World Cup is one of the biggest cultural moments of the year, and a powerful opportunity to engage families with our beloved Sesame Street characters in new and unexpected ways. Through this collaboration with Fox Sports, we’re creating memorable moments that resonate with families and fans of all ages — all in service of our nonprofit mission to help children grow smarter, stronger, and kinder."
A World Cup Like No Other
The 2026 World Cup kicks off in just one month, with Mexico facing South Africa at Estadio Azteca in Mexico City. A record 48 teams will compete in 104 matches, culminating in the final at MetLife Stadium in New York/New Jersey. The tournament's scale has raised logistical questions, including concerns about field conditions from the NFLPA, but Fox's partnership with Sesame Street aims to keep the focus on fun.
With iconic characters teaching kids about soccer and bringing laughs to adults, this collaboration promises to make the World Cup a truly inclusive spectacle. Whether you're a die-hard fan or a newcomer, there will be something for everyone when the beautiful game meets a beloved children's classic.
