The Iger family is officially doubling down on the Lakers. Just weeks after Bob Iger and Josh Kushner agreed to purchase the franchise for a staggering $12.5 billion, his son Will has landed a broadcasting role within the organization.
Will Iger will serve as the play-by-play announcer for the Coachella Valley Lakers, the team's G League affiliate, working alongside analyst A.C. Green. The news broke Thursday, adding another layer to the Iger family's growing ties to the purple and gold.
Before this gig, Will cut his teeth in the broadcasting world with the Dallas Mavericks' weekly studio show and called games for San Antonio FC of the Indoor Football League. Now he steps into a role that puts him on the mic for the Lakers' developmental squad, a position that could be a springboard for bigger things.
His new partner, A.C. Green, is no stranger to the Lakers organization. A three-time NBA champion, Green played for Los Angeles from 1985 to 1993 and again from 1999 to 2000. He previously worked as an analyst for the South Bay Lakers, so he brings both on-court pedigree and broadcasting experience to the booth.
The announcement comes at a busy time for the Coachella Valley Lakers. On the same day, the parent club reassigned Bronny James to the G League squad after a slow start to his rookie season. James has scored just four total points in six NBA games, prompting the Lakers to send him to the desert for more reps. The team also assigned guard Cameron Carr to the affiliate.
Will Iger will be on the call for the Coachella Valley Lakers' season opener Friday at Acrisure Arena in Palm Desert, where all eyes will be on Bronny James. The young guard's struggles have been well-documented, and this assignment gives him a chance to find his rhythm against G League competition.
The timing of Will's hiring adds a fascinating subplot to the Lakers' ownership transition. Bob Iger and Josh Kushner's purchase is still pending league approval, but the family's involvement is already making waves. The elder Iger, former CEO of Disney, and Kushner, a tech investor, have pledged to build on the Buss family's legacy and compete at the highest level.
For Will, this is a chance to carve out his own identity in the sports world. While his father's name opens doors, the younger Iger will need to prove he can call a game with clarity and energy. The G League is a proving ground for players and broadcasters alike, and he'll have a front-row seat to the development of future Lakers.
As the Bronny James G League assignment unfolds, Will Iger's voice will become familiar to fans tuning in to watch the next generation of Lakers talent. It's a family affair in more ways than one, and the broadcast booth just got a lot more interesting.
