The Tennessee Volunteers are set to host Alabama in one of the SEC's most anticipated matchups of the season, but the kickoff time has Vols fans seeing red — and not just because of the Crimson Tide's colors.

The SEC announced Monday that the Week 7 clash at Neyland Stadium will kick off at 3:30 p.m. ET on Saturday, October 17, airing on ABC or ESPN. For a rivalry with this much history and intensity, many expected a primetime slot under the lights. Instead, the conference opted for an afternoon start, and the reaction from Tennessee faithful has been swift and harsh.

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Clay Travis, a prominent sports commentator, wasted no time pointing fingers. "Alabama-Tennessee game not being at night is all on ESPN," he wrote on social media. "Tennessee is furious, as they should be. ESPN doesn’t want SEC competing with other conferences in prime time that weekend. Same thing happened with Miami-Clemson. Entire SEC is livid. Major problem brewing here."

Travis isn't alone in his conspiracy theory. Fans flooded social media with complaints, some suggesting the network is deliberately undermining the SEC to prop up other conferences. One fan posted, "Sleep with the devil and there are consequences," while another lamented, "Yah, it’s tough being at the mercy of people whose decisions all revolve around money and don’t consider the fan experience. Kind of ruins every like with the cfp expansion."

Not everyone bought into the narrative, though. A more measured fan responded, "So there is a conspiracy, for ESPN/ABC to hurt the SEC, to the detriment of Disney’s own financial interest? I think some evidence would be needed to substantiate this bizarre interpretation of reality."

While the 3:30 p.m. ET window is hardly a punishment — it's still a national broadcast on a major network — the disappointment is understandable. Night games in Knoxville have a legendary atmosphere, and this matchup deserves the full primetime treatment. But with ESPN, FOX, NBC, and CBS all holding major college football contracts, the schedule is bound to be spread out, and not every fan base will get what it wants.

This isn't the first time Tennessee fans have felt slighted by scheduling decisions. Earlier this season, the Vols were involved in a controversial finish against Texas, and the SEC admitted an officiating blunder in the final minute. The frustration has been building, and this kickoff announcement is just the latest spark.

For now, the Vols will have to channel that anger into preparation. Alabama is always a formidable opponent, and a 3:30 p.m. start means the Neyland Stadium crowd will need to bring the noise early. If Tennessee can pull off the upset, the afternoon kickoff will be quickly forgotten — but until then, the outrage will continue to simmer.

As one fan summed it up, "It’s tough being at the mercy of people whose decisions all revolve around money and don’t consider the fan experience." For Tennessee, the wait for a night game against Alabama will have to continue.