The US Open is barreling toward a blockbuster finish, but the tournament's finale is colliding with football's big kickoff—and fans are fed up.

Sunday's men's championship, which will feature at least one American, is scheduled for 2 p.m. ET, right in the heart of the NFL's Week 1 slate. The women's final goes Saturday at 4 p.m. ET, but the men's title match has become a scheduling lightning rod.

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Critics argue that putting the men's final head-to-head with the NFL's opening Sunday is a self-inflicted wound for a tournament that desperately wants American eyeballs.

"Everyone up in arms about the 3am Alcaraz-Sinner match (very fair) but my biggest gripe with the US Open every year is how they have the men's final right in the middle of the first NFL Sunday of the season," said Eric Hubbs of Barstool Sports. "I get it, it's a global sport but the tournament is here. Don't you want that audience to care?"

The complaint isn't new, but this year it's louder than ever. With an American guaranteed in the final—and two Americans potentially squaring off—the tournament has a golden opportunity to captivate a domestic audience. Instead, it's fighting for remote control with NFL kickoffs.

Pushing Back the Calendar

Yahoo Sports' Dan Wolken has floated a more radical fix: move the US Open back to late September and early October. "The ideal adjustment for the whole tennis calendar would be playing the Open last week of September and first week of October," Wolken argued. "Give players a break after Wimbledon and shorten the fall schedule."

Such a shift would avoid the NFL clash and give players more recovery time after the grass-court season. But it would also require a major overhaul of the tennis calendar, a notoriously difficult feat.

Meanwhile, the on-court action is heating up. World No. 2 and French Open champion Alexander Zverev is the odds-on favorite to lift the trophy on Sunday. He faces Karen Khachanov in the semifinals on Friday.

On the other side of the draw, the American dream is alive. Ben Shelton and Frances Tiafoe have been electrifying, and oddsmakers favor Shelton to reach the final—and perhaps win it all.

If Shelton does make it, he'll have to balance his biggest match with a potential conflict: Trinity Rodman's Sunday soccer clash could force her to miss his final, adding a personal twist to an already dramatic weekend.

The US Open's scheduling dilemma is part of a broader conversation about how major sports events compete for attention. Just as the Big Ten's stance on Michigan's Hail Mary sparked debate, the tennis world is now questioning whether tradition should yield to modern viewing habits.

As the weekend approaches, one thing is clear: the US Open's men's final is a marquee event, but it's fighting for its place in a crowded sports landscape. Whether the tournament will change its ways remains to be seen, but the pressure is mounting.