Kayla Nicole, the former flame of Kansas City Chiefs tight end Travis Kelce, knows how to make waves. The sports journalist and entrepreneur recently set social media ablaze with a sizzling swimsuit photo from her trip to Antigua, proving she’s not just a former WAG but a force in her own right.

Nicole, who dated Kelce from 2017 to 2022, has carved out a career beyond the headlines. She’s now the CEO of Tribe Therepe, a fitness brand that emphasizes mental wellness over just physical gains. “It’s focusing on the mental health component of working out,” she told PEOPLE. “When your mind is in a healthy place, your body will follow.” That philosophy is at the core of her brand, which she calls “feel-good fitness.”

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But Nicole isn’t all business—she knows how to have fun, too. Her Caribbean getaway photos, featuring her in a stylish swimsuit against turquoise waters, had fans double-tapping in droves. She cleverly tied the post to her brand, captioning it: “Natural/organic/home grown body recipe over on Tribe Therepe.”

It’s a savvy move that echoes the recent Sophie Cunningham Fourth of July swimsuit tribute, where athletes and influencers blend personal style with brand promotion. Nicole’s approach is no different—she’s leveraging her platform to build something meaningful.

Her summer is only getting hotter. Last week, Nicole announced she’s the face of 12PM Studios’ summer campaign. “I can finally share that I am the face of @12pmstudios summer campaign,” she wrote. “Wave 1 of the Heat Wave Collection drops 6/25 at 12PM EST, and it WILL sell out. Go sign up for their newsletter and SMS now at 12pmstudios.com to get early access before everyone else. You’ll thank me later.”

Nicole’s rise is a reminder that life after a high-profile relationship can be even more exciting. She’s not just riding on past fame; she’s building a brand that resonates with fans who value both fitness and mental health. In a world where WWE icon Kelly Kelly turns up the heat in swimsuit at 39, Nicole is proving that confidence and ambition are timeless.

As she continues to drop content—from workout routines to swimsuit snaps—Nicole is clearly enjoying the spotlight. Whether she’s promoting her brand or landing major campaigns, she’s doing it on her own terms. And with summer just heating up, fans can expect more sizzling posts from this former sports journalist turned fitness CEO.