Taylor Reimer knows how to grab attention. The part-time ARCA Menards Series driver recently sent social media into overdrive with a stunning swimsuit photo, and her 112,000-plus Instagram followers couldn't get enough. But while the snapshot is making the rounds, Reimer's real story is unfolding on the track, where she's quietly building a reputation as one of the sport's most promising rising stars.
Reimer, a former University of Oklahoma cheerleader, burst onto the ARCA scene in 2023 with a pair of dirt-track appearances and a top-10 finish. After a few seasons with Venturini Motorsports, she joined Pinnacle Racing Group in 2026, and the partnership has already paid dividends. Three top-six finishes this year have put her in the conversation as a serious contender, even with a part-time schedule.
“I feel like it's been going well,” Reimer said. “Being fully funded by the sponsors I bring in, I feel like I'm doing the most out of what I can. Not being able to be full-time in anything is definitely hard when you're racing against guys who run every single weekend. I'm just continuing to try and get better each and every race.”
That determination is about to be put to the ultimate test. This Sunday, Reimer will take on the dirt track at the Springfield Mile in Illinois, and if she wins, she'll etch her name in the history books as the first woman to win an ARCA Menards Series national event. It's a milestone that would resonate far beyond the racing community, but Reimer is keeping her focus squarely on the checkered flag.
“I honestly don't really care about being the first female or anything like that,” she said. “I just want to win in everything I get in. To [be the first female National Midget] winner was cool, but just to be able to win was more special than anything.”
Reimer's rise has been a breath of fresh air for a sport that's always looking for new stars. Her blend of charisma and skill has made her a fan favorite, and her recent social media buzz is just the latest chapter in a growing legacy. She's also part of a wave of female athletes who are dominating headlines, from Lindsey Vonn's incredible comeback to Kinley Rasmus's Little League heroics.
But make no mistake—Reimer is all about racing. Her Instagram feed is a mix of glamour shots and garage selfies, but her results speak louder than any photo. With three top-six finishes in just a handful of starts, she's proving she belongs with the best, even when she's not competing every weekend.
Sunday's race at Springfield will be a defining moment. A win would not only make history but also send a message that Reimer is ready for a full-time ride. “It's hard to show your full potential when you're not out there every week,” she admitted. “But I'm working hard to change that.”
For now, fans will be watching—both for her on-track prowess and her off-track presence. Whether she's posing in a swimsuit or battling for position on a dirt oval, Taylor Reimer is impossible to ignore.
