Stephen A. Smith is known for his loud opinions and larger-than-life presence on ESPN, but his latest move might be his most impactful yet. In a recent podcast episode, the outspoken commentator revealed that he's on the verge of signing a deal to broadcast HBCU basketball games—a project that could significantly boost the visibility of historically Black colleges and universities in the sports world.
Smith, who attended Winston-Salem State University on a basketball scholarship, has long been a vocal advocate for HBCUs. Now, he's putting his money where his mouth is. During the podcast, he didn't just talk about the upcoming venture; he also made a clear call for more Black professionals in the industry. “Got something coming down the pike, by the way,” Smith said. “I’m about to ink a deal where we’re broadcasting HBCU basketball games. I’m gonna need some Black folks working for me. As talent and producers and beyond.”
The announcement comes on the heels of a controversy with the National Association of Black Journalists (NABJ), which recently gave Smith a “Thumbs Down” award. In his response, Smith dismissed the criticism and instead focused on how he plans to give back. This new broadcasting venture appears to be a direct answer to those who question his commitment to Black journalism and HBCU communities.
While Smith didn't specify which platform would air the games, speculation is already swirling. Sources suggest his own production company, Straight Shooter Media, could be behind the broadcasts. As for distribution, options like the HBCU GO streaming service or even BET are being floated as potential homes for the games. It's unclear whether Smith will be on the mic himself or simply overseeing the production, but either way, the project is expected to create new opportunities for Black talent in sports media.
Smith's journey from a college basketball player to one of the most recognizable faces in sports journalism is a testament to his resilience. After a knee injury cut his playing career short, he pivoted to writing for his university's newspaper, and the rest is history. Now, he's using that platform to open doors for others. This isn't just about basketball; it's about representation and giving HBCU athletes the spotlight they deserve.
The move has already sparked conversations about diversity in sports broadcasting, a topic that's been in the spotlight recently. From all-female broadcast crews to major network lineup changes, the industry is evolving. Smith's HBCU deal could be another step in that direction, bringing fresh voices and perspectives to the airwaves.
For HBCU fans, this is a huge win. These schools have a rich basketball tradition, but their games often lack the national exposure of Power Five conferences. With Smith's star power and resources, that could change. Whether it's through streaming or traditional TV, the potential for increased visibility is enormous.
As Smith continues to navigate his career, one thing is clear: he's not afraid to take risks. And in this case, the risk could pay off for everyone involved—especially the HBCU community that's been waiting for a moment like this.
