The college sports world has undergone a seismic shift. A decade ago, most student-athletes were scraping by on meal plans and scholarship stipends. Today, thanks to name, image, and likeness (NIL) deals, many are rolling in serious cash—and some are spending it in style.
South Carolina women's basketball standout Chloe Kitts is the latest to show off the fruits of her labor. In a recent interview with Front Office Sports, Kitts revealed that she splurged on a $100,000 vehicle—a 2025 Mercedes AMG GLE 53, finished in matte black with a pink interior and pink brake calipers.
“I bought my dream car, 2025 AMG GLE 53, matte black, pink interior, pink on the brakes,” Kitts told FOS. The tweet from FOS showcasing her purchase quickly went viral, with fans celebrating the young athlete's success.
Kitts isn't alone in making big-ticket purchases. Ohio State football coach Ryan Day recently shared his own car-buying story on the “Andy and Ari” show, revealing that his son convinced him to get a Mercedes AMG sports car. Day joked that he bought it not because he loves it, but because “it can really go really fast.” He used the moment to preach discipline to his players, noting that even with a fast car, he chooses not to floor it on the highway.
This trend reflects the broader changes in college athletics, where historic payouts and NIL opportunities are reshaping how athletes live and spend. Once upon a time, college athletes couldn't afford a nice steakhouse dinner; now, some are driving six-figure cars and wearing luxury jewelry.
Kitts, a key player for the Gamecocks, is clearly enjoying the perks of her success. And why not? She's earned it. As the saying goes, if you've got it, flaunt it.
The shift has also sparked conversations about financial literacy and responsibility among young athletes. While some critics worry about overspending, others see it as a positive sign of empowerment. After all, these athletes are finally reaping the rewards of their hard work.
For Kitts, the car is more than just a vehicle—it's a symbol of how far she's come. And with her talent on the court, there's no doubt she'll continue to achieve great things, both on and off the hardwood.
