Kai Trump, the 19-year-old granddaughter of former President Donald Trump, is making waves both on and off the golf course. The incoming University of Miami golfer just launched her own signature energy drink flavor with Accelerator, and it disappeared from Amazon shelves in record time.
The drink, called Blue Raz Slush, sold out within two hours of its release. Accelerator announced the news on social media, saying, "That was fast… SOLD OUT in 2 hours🌀💙 Blue Raz Slush will be back in stock very soon 🙌 Stay tuned!!" The company had earlier hyped the launch, describing the flavor as "that iconic blue slushie you remember from summers as a kid, finished with the perfect note of vanilla cream."
Kai Trump herself shared the excitement, posting on Instagram, "My signature @drinkaccelerator flavor BLUE RAZ SLUSH is officially here 🌀💙✨ Taking inspiration from my favorite blue raspberry slushie I loved as a kid… now cleaner, zero sugar, and packed with energy⚡️So much hard work went into this process to create this flavor and I’m so excited to share it with you!! It’s SOOO good 🙌 Available now on Amazon!"
This rapid sellout underscores Kai Trump's skyrocketing Name, Image, and Likeness (NIL) valuation, which currently sits at $2 million. According to Golf NIL, "Direct-to-consumer sales, minimal SKUs, and no-cost marketing to nearly eight million followers make this a low-overhead play. Combined with a higher price point for the category, room to grow, and a fan base beyond golf—and you see the potential. Half a million new followers since launch prove the concept is working."
Her NIL portfolio already includes major brands like TaylorMade, Leaf Trading Cards, Greyson Clothiers, and EasyPost, in addition to Accelerator, where she holds an equity stake. This latest move signals to other brands the kind of impact she can deliver. Meanwhile, her social media presence continues to grow, as seen in her latest Instagram post hitting 32k likes in hours.
While Kai Trump may not be the top collegiate golfer in the country, she is certainly one of the top NIL earners. Her ability to sell out a product in two hours shows that her influence extends far beyond the fairway, tapping into a fan base that spans golf and beyond. As she heads into her freshman year at the University of Miami, her star power shows no signs of dimming.
The Blue Raz Slush is expected to return to Amazon soon, but for now, the rapid sellout has already made a statement: Kai Trump is a marketing force to be reckoned with. In a world where Shedeur Sanders cashes in with a record $17.7M off the field, Kai Trump is carving out her own lucrative path in the NIL landscape.
