Arizona Cardinals running back Jeremiyah Love is turning heads before he even takes a snap. The rookie, drafted third overall in a move that surprised many, has a mature approach to his finances that's earning just as much buzz as his on-field potential.
Love, a standout from Notre Dame, will sign a rookie contract worth $53.9 million. But he's already made it clear that money won't be hitting his checking account anytime soon. “I live in the era of NIL, so I’m pretty well off already,” Love told reporters, via Griffin S. DeMarrais of KTVK 3TV. “I really don’t need to touch that money, as of right now. I most definitely will not.”
That's a veteran mindset from a player who's still learning the playbook. It's also a stark contrast to the financial pitfalls that have tripped up many young stars. Love's approach echoes the recent WNBA pay dispute involving Kelsey Plum, where contract money became a flashpoint. Love seems determined to avoid any similar drama.
Pressure to Perform
The Cardinals shocked the league by using the No. 3 pick on Love, passing on more obvious roster needs. That decision puts a spotlight on the rookie. “I take their trust in me very seriously,” Love said via ESPN. “I’m going to make sure I give them return on their investment.”
Love's college resume suggests he's up to the task. At Notre Dame, he rushed for 2,882 yards and 36 touchdowns on 433 carries. He also developed as a receiver, catching 63 passes for 594 yards and six scores. If the Cardinals' offensive line holds up, Love could thrive early.
He's already the favorite for Offensive Rookie of the Year, edging out Las Vegas Raiders quarterback Fernando Mendoza. That's high praise for a player who hasn't played a down, but Love's confidence is hard to ignore. “I hold myself to a certain standard,” he said. “I’m coming into this league ready to compete, ready to dominate.”
A New Era of Rookie Wealth
Love's financial strategy highlights how NIL money has changed the game for top college stars. He's not the first rookie to enter the NFL with a comfortable bank account, but his decision to leave his contract money untouched is rare. It's a move that could inspire others to think long-term about their earnings.
The Cardinals, meanwhile, are hoping Love's maturity extends to the field. After a 3-14 season, the team faces the NFL's toughest schedule in 2026, according to Vegas oddsmakers. Love's performance will be critical to any turnaround.
Love's focus on delivering for his team and his bank account shows he's already thinking like a veteran. “I’m going to make sure that I do right by them and do right by myself,” he said. “I want to do the best that I can.”
If his rookie season matches his financial discipline, the Cardinals might have found a steal at No. 3.
