While the world's best golfers navigate the pristine fairways of Augusta National, a different kind of buzz is coming from the gallery. Jena Sims, the wife of five-time major champion Brooks Koepka, has ignited social media during The Masters, not with a club in hand, but with a stunning throwback photo from her Sports Illustrated Swimsuit portfolio.
The official SI Swimsuit account shared the images during the tournament's second round, playfully captioning that Sims really "masters" her poses. The timing created a unique crossover of elite golf and high-fashion glamour, diverting some fan attention from the leaderboard to the model in the crowd.
From Swim Search to Swimsuit Stardom
Sims is no stranger to the SI spotlight. After being named a co-winner of the brand's Swim Search in 2023, she made her highly anticipated rookie debut in the 2024 issue. "I have worked literally my entire life [for this]," Sims said of the achievement. "This is my biggest goal ever since I was a little kid." Her success continued with a breathtaking shoot in Bermuda for the 2025 issue, and she's set to appear again in the upcoming 2026 edition, photographed in Fort Myers, Florida.
Her presence at Augusta is a constant for Koepka, who has often credited his family as a central force in his career decisions. The couple's romance became public at the 2017 U.S. Open, leading to an engagement in 2021, a Turks and Caicos wedding in 2022, and the birth of their first child in July 2023.
Family First: Koepka's PGA Tour Return
Earlier this year, Koepka pointed directly to his family as a primary reason for his return to the PGA Tour from LIV Golf. "A lot's gone on over the past five, six months with my family. That played a big role into coming back," Koepka explained. He described having "tough conversations" with his wife and team, ultimately deciding that a return was "best for me and best for my family."
With his family by his side, Koepka entered the weekend at The Masters in strong contention, having fired a second-round 69 to sit under par. He's among the stars looking to claim the green jacket, in a field where every shot counts and the pressure is immense. For perspective on handling Masters pressure, Jack Nicklaus once offered famously blunt advice to Rory McIlroy about avoiding big numbers.
Sims isn't the only one making waves with swimsuit photos during golf's biggest events. Katherine Fitzpatrick also recently stole the spotlight with a viral snap, proving that the intersection of sports and style continues to capture fan interest. Similarly, Hailey Van Lith's SI Swimsuit feature ignited a frenzy among WNBA fans, showing the widespread appeal of these crossover moments.
As the tournament reaches its climax, all eyes will be on the dramatic shots and pivotal putts at Amen Corner. But the story from Augusta this year is a dual narrative: one of a champion golfer grinding for another major, fueled by family, and the other of his accomplished wife, whose own career milestones are creating a buzz all their own from beyond the ropes.
