There's a new face in Jannik Sinner's player box at Wimbledon, and she's turning heads for more than just her style. Laila Hasanovic, the Danish model who has been dating the world No. 1 tennis star, has a dating history that includes a name from the fast lane: Formula 1 driver Mick Schumacher.
Hasanovic, who boasts a combined social media following of over 800,000 across Instagram and TikTok, was spotted cheering on Sinner during the men's singles final against Alexander Zverev at the All England Club on Sunday. She was seen smiling and enjoying the match, dressed in a light-colored outfit that fit the Wimbledon vibe perfectly.
But her path to the tennis elite is paved with some high-octane romance. Before dating Sinner, Hasanovic was linked to Mick Schumacher, the son of legendary F1 driver Michael Schumacher. The pair were seen together at events like the 2024 Miami Grand Prix, where Hasanovic walked the paddock with Schumacher. That connection adds a layer of intrigue to her presence at Wimbledon, especially as Sinner battles for his second Grand Slam title.
Hasanovic is more than just a girlfriend of stars. She's the founder of NRD55, a self-tanning brand that she's built from the ground up. Her entrepreneurial spirit matches the drive of her current boyfriend, who has risen to the top of the tennis world. The couple's relationship first sparked rumors during the 2025 US Open, and they've gone public at Wimbledon this year, with Hasanovic sitting in Sinner's family box.
Sinner's match against Zverev has been a rollercoaster. The Italian lost the first set in a tiebreaker, 7-6, and Zverev jumped out to an early lead in the second. But with Sinner's resilience and Hasanovic's support, the final could stretch into a marathon. The match is airing on ESPN, and fans are glued to the action.
While Hasanovic doesn't post a ton of tennis content on her social media, her presence at Wimbledon has sparked buzz. She's been seen smiling and enjoying the match, clearly invested in Sinner's success. It's a far cry from her days at the Miami International Autodrome, but the energy is the same.
For fans curious about Sinner's romantic history, his ex-girlfriend Anna Kalinskaya also made waves recently with a stunning swimsuit photo that stole the spotlight online. And Sinner himself has been in the headlines for more than his love life, with Novak Djokovic taking aim at him over Wimbledon roof drama.
As the final unfolds, all eyes are on Sinner and Zverev. But off the court, Laila Hasanovic is proving that her story is just as compelling as the match itself.
