Heidi Klum is not backing down. At 53, the legendary model and her 22-year-old daughter, Leni Klum, are facing a fresh wave of criticism over their latest lingerie campaign—and they're having none of it.
The duo dropped a new photoshoot over the weekend for Italian brand Intimissimi, showcasing their 'Ultralight Cashmere' collection. The images, which feature mother and daughter in various states of undress, have reignited a debate that first flared up in 2022 when they posed together for the first time.
Critics have called the photos 'inappropriate,' but Klum is brushing off the backlash with characteristic confidence. In a recent interview with People, she addressed the controversy head-on.
'A lot of people are like, “Oh, I don’t know about mom and daughter doing this together.” But for us? I’m proud of my daughter. She’s fine with me like that,' she said.
Klum, who has built a career on boldness, made it clear she has no intention of apologizing. 'I’ve always been very open with my body,' she explained. 'When I’m suntanning in the backyard, I might not have a top on. I’m European… my kids don’t know me any other way.'
The campaign, which Klum promoted on Instagram with a caption about 'iconic softness' and new styles, is just the latest in a series of provocative shoots featuring the mother-daughter pair. Their first joint lingerie campaign in 2022 sparked similar outrage, but Klum has consistently defended their choice to work together.
This isn't the first time a celebrity has faced scrutiny over a revealing photo. The internet has a way of turning a model's photoshoot into a viral sensation, often with mixed reactions. Just recently, Kelly Ripa's throwback swimsuit photo had fans buzzing, and Marta Kostyuk's swimsuit snaps during injury recovery drew plenty of attention. Klum, however, seems unfazed by the noise.
For Klum, the decision to pose with her daughter is deeply personal. She sees it as a celebration of their bond, not a scandal. 'She’s fine with me like that,' she reiterated, emphasizing that the two are comfortable with their choices and that outsiders' opinions don't matter.
As the debate rages on, Klum remains steadfast. She's not apologizing, and she's not changing her ways. For her, body positivity and openness are non-negotiable—and if that makes some people uncomfortable, so be it.
