The 2026 NFL season kicked off with a bang, but not everyone was cheering for the right reasons. Ryan Fitzpatrick, the former NFL quarterback turned analyst, is under fire for his boisterous behavior during Amazon Prime's Thursday Night Football broadcast of the Buffalo Bills' home opener against the Detroit Lions.

Fitzpatrick, who once donned the Bills' uniform, was back in Buffalo for the first game at the team's sparkling new stadium. The game itself was a thriller, with the Bills outlasting the Lions in a high-scoring shootout. But it was Fitzpatrick's sideline shenanigans that stole the spotlight online—and not in a good way.

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Critics, including Fox Sports 1's Nick Wright, were quick to call out the former signal-caller for what they described as "frat boy-esque" behavior. "Just because he has a long beard and we see his chest hair, he's charismatic? I don't get it," Wright said on his show, echoing a sentiment shared by many viewers.

The criticism taps into a broader trend in sports media, where former players like Fitzpatrick and Jason Kelce lean into a rowdy, beer-chugging, table-jumping persona that some fans find tired and unoriginal. It's a fine line between entertaining and obnoxious, and Fitzpatrick seems to have crossed it for many.

Social media was ablaze with reactions, with one fan writing, "He's right we don't need another white fratboy stinking up sports media." Another chimed in, "My kind of hating.. also, that whole jumping through tables stuff has gotten so much mileage as if it isn't unoriginal and boring."

Not everyone was on board with the criticism. Some fans defended Fitzpatrick, noting that Wright, a die-hard Kansas City Chiefs supporter, might have an axe to grind with all things Buffalo. "Nick Wright walks into some W's from time to time," one user posted, while another added, "Nick Wright has a problem with anything to do with Buffalo and/or joy. I'm not moved lol."

Regardless of the bias, it's clear that Fitzpatrick's on-air antics have struck a nerve with a segment of the NFL audience. The question now is whether this backlash will prompt a change in his approach or if he'll double down on the persona that made him a fan favorite during his playing days.

For context, the Bills' victory was a statement win, but the postgame chatter has been dominated by Fitzpatrick's performance in the booth. It's a reminder that in today's media landscape, analysts are just as scrutinized as the players on the field. And as Josh Allen's recent flu game controversy showed, even the biggest stars aren't immune to criticism.

While Fitzpatrick's future on Thursday Night Football remains uncertain, one thing is clear: the frat-boy act is wearing thin for many. Whether he adapts or stays the course, the eyes of the NFL world will be watching.