The Big 12 Conference is drawing a hard line on fan behavior. Following a review of discriminatory chants directed at BYU during Saturday's football game at UCF, the league has not only slapped UCF with a hefty fine but also introduced a revamped conduct policy that could affect the scoreboard itself.

On Wednesday, the conference announced a $100,000 fine against UCF, with the money earmarked for student education initiatives. The chants, which were allegedly anti-LDS in nature, prompted the league to take action. Officials acknowledged that UCF followed pregame protocols and took immediate steps during the game, including ejecting some fans, but stressed that such behavior has no place in the Big 12.

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In a statement, the conference said, "Discriminatory behavior has no place in the Big 12. The Conference has issued UCF a $100,000 fine, which will be directed toward student education initiatives." The statement also emphasized the league's commitment to a respectful environment for student-athletes, coaches, and fans, and vowed to work with member institutions to prevent future incidents.

The new policy, effective immediately, introduces escalating consequences for discriminatory conduct at athletic events. Perhaps the most striking change: a second confirmed incident during the same game will result in an in-game competitive penalty. That means fans could directly impact the outcome on the field, a move that raises the stakes for every school in the conference.

This isn't the first time this season that fan behavior has come under scrutiny. Earlier, Alabama found itself dealing with fan misconduct after a loss to Georgia, and now the Big 12 is taking proactive steps to avoid similar issues. The league's new approach could serve as a model for other conferences, especially as tensions run high in college football.

Meanwhile, UCF head coach Scott Frost is trying to keep his team focused on the field. Despite the controversy, Frost hopes the ordeal can galvanize his squad. "I hope, in a weird way, it works in our favor," Frost said. "It’d be really easy to sit around and feel great about ourselves after a win like that. We had to get back to work."

The win over BYU was a significant one for UCF, but the fallout has cast a shadow. Frost's comments suggest he's determined to use the adversity as motivation, even as the program faces a financial penalty and increased scrutiny.

For the Big 12, the message is clear: zero tolerance for discrimination. The new policy is a bold statement, and it will be interesting to see how it's enforced across the league. Could other conferences follow suit? With incidents like the SEC officiating backlash in Alabama and controversial calls in the Chiefs-Chargers game, the sports world is watching closely.

As the season progresses, the Big 12's new rules will be put to the test. Will fans heed the warning? Or will the league have to make good on its promise of in-game penalties? One thing's for sure: the Big 12 is serious about cleaning up the stands.