The All England Club is known for its strict dress code and refined atmosphere, but TikTok sensation and Sports Illustrated Swimsuit model Alix Earle turned heads for all the wrong reasons when she stepped onto the grounds this week.
Earle, who boasts a combined 14.1 million followers across TikTok and Instagram, arrived at Wimbledon on Tuesday to watch Coco Gauff battle Jessica Pegula in an all-American quarterfinal. Gauff ultimately triumphed 4-6, 6-3, 6-3, becoming the youngest player to reach all Grand Slam semifinals since 2007.
While the tennis on Centre Court was thrilling, it was Earle's fashion choice that became the talk of social media. Fans flooded her comment section with criticism, accusing her of missing the mark with an outfit they deemed inappropriate for the prestigious event.
“I mean you're always 10/10 but the outfit isn't giving Wimbledon to me at all,” one follower wrote. “It's more like high tea!” Another chimed in: “You look great but this outfit is just not Wimbledon. Wimbledon is simple and classy.”
The backlash didn't stop there. “I feel like your stylist did you such a disservice dressing you correctly for the event,” a third person commented. “Wimbledon is clean, classic lines, with bare touches of refined beauty.” Another user simply declared: “That outfit is wrong on every level.”
Earle's fashion faux pas comes amid an already eventful month. Rumors have swirled that she was spotted with NFL legend Tom Brady at Fanatics CEO Michael Rubin's annual White Party in the Hamptons. Reports from earlier this year suggested the two had a flirty encounter in St. Barths, with TMZ noting that Earle was seen whispering in Brady's ear while caressing his back.
This isn't the first time a celebrity has faced backlash for their Wimbledon attire. In fact, the tournament has a long history of strict dress codes, and even players have been called out. For example, Novak Djokovic's recent comments about the roof stirred controversy, but it's the fashion choices that often draw the most public scrutiny.
As for Earle, she's no stranger to the spotlight. Her appearance at Wimbledon follows a series of high-profile moments, including her SI Swimsuit debut and the ongoing rumors about her connection with Brady. It seems only a matter of time before she's back in the headlines—perhaps for her on-court style next time.
