In a move that's scoring major points off the pitch, U.S. women's soccer legend Alex Morgan is throwing her full support behind a new initiative from Uber. The ride-sharing giant has rolled out a feature allowing female passengers to specifically request women drivers, and Morgan is not just a fan—she's an early adopter, taking to social media to share her enthusiastic first-hand experience.

A Champion's Endorsement

Morgan, a World Cup champion and global sports icon, didn't hold back her praise. "Did you know Uber now has women preferences in San Diego?" she asked her followers in a recent post. "It's a great new option. And it lets women riders request women drivers." The retired star explained she was testing the feature for a night out with friends, emphasizing its value for late-night travel. "Honestly, it's so nice to have this as an option, especially for late at night," Morgan stated, putting a spotlight on the enhanced sense of security the feature aims to provide.

How the Feature Works

Uber's system is designed for flexibility, offering women riders multiple ways to utilize the preference. According to the company, there are three primary methods:

  • Request On-Demand: When booking a standard trip, riders will see a "Women Drivers" option. If wait times are longer than expected, they can always opt for a faster ride with any available driver.
  • Reserve in Advance: For planned trips, users can pre-book a ride with the Reserve feature, guaranteeing a woman driver for added certainty.
  • Set a Preference: Riders can activate a "Women" preference in their app settings. While not a guarantee, this increases the likelihood of being matched with a female driver for future trips.

The company announced the feature's initial rollout over the summer, with plans for a broader U.S. expansion, promising continued improvements "through education, partnerships, and features."

Morgan's First Ride: A Positive Review

True to her word, Morgan shared her real-time experience from the back seat. In a video from her first ride using the new option, her approval was immediate. "I'm already loving this," she said with a smile. The convenience and control clearly resonated with her. "Definitely going to use it on my way home tonight. It's great to have this extra bit of control over how I choose to ride. Highly recommend you guys check it out."

Her endorsement carries significant weight. As one of the most recognizable and respected figures in women's sports, Morgan's advocacy brings mainstream attention to a feature fundamentally about choice and safety. It transforms a corporate update into a relatable, human-centric story about navigating everyday life with greater comfort and autonomy.

Beyond the Headlines: A Broader Impact

While Morgan's praise highlights the rider experience, Uber's announcement also underscores a commitment to creating more earning opportunities for women drivers in a historically male-dominated sector. The feature is a dual-purpose initiative: empowering passengers with choice while potentially encouraging more women to join the platform as drivers. It's a strategic play that addresses safety concerns from both sides of the transaction.

For the millions of fans who follow Alex Morgan, her message is clear: innovation in everyday services matters. By leveraging her platform to champion a feature that prioritizes women's safety and control, she's using her influence far beyond soccer. It's a reminder that the drive for equality and security extends into all facets of life, including how we get from point A to point B. As Uber continues its national rollout, expect this feature, backed by a champion's seal of approval, to become a major talking point for riders everywhere.